*I was also involved in the pitch to get them as a client.
TV Spots
These Zensation Zalad LTO spots are short and sweet…plus they feature dogs and JS Bach!
Hold Messaging
I got to really cut loose with a long-form on-hold message. I really wanted to use the super cheesy smooth jazz you normally hear on hold and have some fun with it.
WINNER: Judge’s Choice + Silver 2021 Atlanta ADDY Awards
Radio Spots
Recruitment Campaign
We were tasked with helping franchisees find new workers. We thought finding a job was a lot like dating, so we made these Tinder-esque Facebook carousel ads.
Relaxation Packet
On National Relaxation Day (and to promote the Zensation LTO), we gave out these packets with scented candles that smell like chicken and fries, plus citrus vinaigrette bath bombs and a sleep mask.
WINNER: Bronze 2021 Atlanta ADDY Awards
Concept/AD/CD: Silver Cuellar III
Inside box cover
Card included in box
