https://mattjohnson.work/weg daily 0.75 2020-04-16 https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1587058897642-KBVH5TAGP6PQBPCRCIQ5/Screen+Shot+2020-04-16+at+1.39.16+PM.png Gillette Shave Club https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1587059513274-RDGK5JZC0FT73OLQFN60/gillette_box_closed.png Gillette Shave Club https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1587059525440-OTCK1RA5OF5UFN38QR7J/gillette_box_open.png Gillette Shave Club https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1587059518799-8K5U4C578SI9AW0YR6PU/gillette_package_1.png Gillette Shave Club https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1587059527935-64DD45OIQ1AF8K6JVRLC/gillette_package_closeup.png Gillette Shave Club https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1587059531338-MCZGWH3UIHZI1OYYHQH6/gillette_products.png Gillette Shave Club 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Gillette Shave Club https://mattjohnson.work/skyline daily 0.75 2020-04-16 https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1615947456834-FWP3IO9FJ31XFULF1J60/istockphoto-1086143298-612x612.jpg Heaven Hill Distillery https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1587057437248-MY3V366JVHCOLYC2D2SX/productshot1.jpg Heaven Hill Distillery https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1587057563679-PAL3F4V4G3EBYD6V67AX/productshot2.jpg Heaven Hill Distillery https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1587057345409-7RU43CXTU0WAY4J3RQAW/Elijiah+Craig+Booklet.jpg Heaven Hill Distillery https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1587057512991-S1MJDHVKIMAPQ6SNHVNK/TastingNotesEdit.jpg Heaven Hill Distillery https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1587057557629-YTTP6KWL4FZG2J1REP4K/Westernposter+%281%29.jpg Heaven Hill Distillery 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https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1713303926781-NJKVW212LXUH37HJ8PKD/Screenshot+2024-04-16+at+5.44.47+PM.png Client Work https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1713303920442-5F6Z8RZZ2LGU6Y9QQF3C/Screenshot+2024-04-16+at+5.44.27+PM.png Client Work https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1713304020587-YY9D16OGTM23YQ62QORC/Screenshot+2024-04-16+at+5.44.09+PM.png Client Work https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1616028421430-FL5PKSL098BENJKLHVBP/Screen+Shot+2021-03-17+at+8.35.35+PM.png Client Work - Branded Bandage (aka Brandage) This is the visual thread that ties this campaign together. https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1616028502634-0KU8ETXAYXM5INCRC0S0/Screen+Shot+2021-03-17+at+8.36.53+PM.png Client Work - Guerilla Bandage Placement Put our teal bandage on statue arms all across Charlotte to get people talking. 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This is Franklin! https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1616957699095-0ZI4N2WAQL8GJX2RYZDA/Screen+Shot+2021-03-28+at+2.39.43+PM.jpg Client Work - Print + OOH Then magically they’re in print ads and billboards across town. https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1616027925295-7PFAM0GKX9Y0WWUO0FN9/Screen+Shot+2021-03-17+at+8.36.42+PM.png Client Work - Paid Social Round 1 First round of paid social brings the teal bandage in as a visual solve to show how the vaccines are bringing us back together. Awww… https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1616027926827-H55R1UYZZ70YUIAFDMYD/Screen+Shot+2021-03-17+at+8.36.23+PM.png Client Work - Paid Social Round 2 After we get more UGC at vaccination events, we post these folks with their reason for getting vaccinated. https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1623109642050-KTTK34TOV4B6GM389JQN/Screen+Shot+2021-06-07+at+4.58.31+PM.png Client Work - Organic Social More real people telling us why they’re getting the vaccine. https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1616027949384-VX378V7CS9XZCAT0LPQD/Screen+Shot+2021-03-17+at+8.37.32+PM.png Client Work - OOH Round 2 More OOH tactics using the bandage. https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1616027966907-DDH564CLN5T2TY8HDVMN/Screen+Shot+2021-03-17+at+8.37.42+PM.png Client Work https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1616030672837-9E61TY6Z3VND2HU00KSK/Screen+Shot+2021-03-17+at+9.20.18+PM.jpg Client Work - COVID Wall Around town and at vaccine events, a big wall says “COVID” and folks can cover it up with their reason for getting the shot. Beating COVID’s a team effort, yeah! https://images.squarespace-cdn.com/content/v1/5e976fc86fc3ee68d740afef/1616027906393-UZ26HWS7NXZ4UG8VAK3E/Screen+Shot+2021-03-17+at+8.37.18+PM.png Client Work - Vaccine Emoji Probably the coolest part of this campaign was the attempt to bring a vaccine emoji into the world. 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