Pilot Flying J — Matty Jay's Work

In-store POP

Breakfast Sandwiches

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Southern & Spicy Chicken Sandwiches

This campaign had two looks: split-screen with lines speaking to both sandwiches…

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…And lines that spoke to individual sandwiches.

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National Road Trip Day 2020

In these uncertain times (ugh…) National Road Trip Day looks a little wonky. We pitched the idea of reimagining your road trip to the client and they loved it! Basically, you can call anything a road trip. Bike ride? Road trip. Picking up a pizza? Road trip! A walk to your auntie’s house? Oh, you best believe that’s a road trip. I’m responsible for the concept and copy of this landing page. Campaign was supplemented with heavy social engagement that included a gift card giveaway for people posting their unique COVID-style “road trips.”

AD: Caitlin Smichowski

SOCIAL: Mike Skoog; Tyler Wells

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Trucker Appreciation Month

For Truck Driver Appreciation Month (September), we wanted to show just how important drivers are by illustrating what would happen if truckers stopped trucking.

Outdoor campaign + landing page

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trucker radio spots

:30 spots that ran on digital radio platforms promoting PFJ’s food and app.