“We’re All Growing Something” Campaign

People hear “Farm Bureau Insurance” and think they need to be a farmer to get that sweet protection. Truth is, anyone can get it. So how do you say that in a compelling way? “Hey, you may not be a farmer, but we’re all cultivating something in our lives - a small business, a family, a home - and FB can help protect it.”

We did a series of spots, some of which I had a hand in, but the spot below is all me (writing-wise). It’s super sappy, but sentimental sells, baby.

AD: Caitlin Smichowski

CDs: Clay Prewitt + Kym Stone